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Are you ready for the secret? There are two parts to it.
Objective: Are you ready for the secret? There are two parts to it.
First you have to ask. Second you have to ask often. That’s it, you have
to ask and make it part of your vocabulary just like when you learned your
ABC’s, and 1,2,3’s, this teacher says learn your ask for referrals early
and often.
Variations: Asking for referrals can be done several ways. Let me give
you a list. Non verbal messages such as- Newsletters Message on your desk
or biz card Letters to clients Surveys to clients Verbal ways Have a
referral talk as part of your vocabulary Have a worksheet or handout
Costs: Your time
Potential Results: Unlimited referrals
Grant's Tip: Create a point system and make it a game Remember to
qualify them and create a system for thanking referrals- see sheet Let
them know your ideal client or type of people you are looking for help
them remember people
Copyright 2003 By: Jay Conrad Levinson and Grant W. Hicks, C.I.M.,FCSI - Co-author of "Guerrilla
Marketing For Financial Advisors
", Trafford Publishing 2003.
You may use these articles in your
marketing, newsletters and web sites as long as you retain the copyright
information at the bottom, including the link to our web
site and inform us where it is being used as well as sending us a copy of
the publication.
Always check with
your compliance office and or branch manager before implementing any
marketing idea. The information does not constitute a recommendation for
the sale or purchase of any securities or insurance. |
