The Power Of Repetition

How many times have you stopped using an idea that worked well? Don’t feel bad, most advisors do it all the time. The power of repetition can get boring. However, we eventually come back to what works.

Marketing is sometimes a difficult measure because results can come down the road after months or years of trying. How long did it take for you to land your largest client. The persistent advisor knows that the best clients did not make decisions quickly, rather they need enough comfort to make a decision.

What is enough comfort? Great question, why don’t you ask your top clients what it was that eventually made them decide to join you and you will have incredible insight towards your marketing strategies. This will tell you what works and what doesn’t.

As an advisor I cannot tell you what works for your biggest clients, rather do your market research and gather you result. Maybe it was from a couple of seminars. Could it be that it was from more than one client referring your name to them, or finally it was that they found you had the systematic planning and teamwork approach that they were looking for. You won’t know until you ask.

Now if you were to have 10 or 12 more clients like your top ones, would you not be having your best year in the business?

Define your job:

• Marketing Financial Services

• Schedule time to make the calls

• Run your business like a 'franchise

• Help people who want to be helped

• What can you do for your company/dealer

Practice what you preach

• Re-invest 10-15% of your gross income back into your business to make it grow

• Take time off

• Be persistent- the 5 touch rule in marketing

• Nick Murray - What do you believe in?

Success leaves clues !

• Provide excellent advice

• Activity drives production

• Brand yourself - What makes you unique ?

• Love what you do

Copyright 2003 By: Jay Conrad Levinson and Grant W. Hicks, C.I.M.,FCSI - Co-author of "Guerrilla Marketing For Financial Advisors ", Trafford Publishing 2003.

You may use these articles in your marketing, newsletters and web sites as long as you retain the copyright information at the bottom, including the link to our web site and inform us where it is being used as well as sending us a copy of the publication.

Always check with your compliance office and or branch manager before implementing any marketing idea. The information does not constitute a recommendation for the sale or purchase of any securities or insurance.