Over forty ways to leave your marketing miseries behind. Through the
eyes of two Guerrilla Marketers, this book shows you Guerrilla Marketing
ideas to help you make more as a financial advisor than you ever thought
Albert Einstein once wrote "The significant problems we face today,
cannot be solved at the same level of thinking as when we created them."
Today's financial advisor must change their thinking and upgrade their
marketing not only to survive but stay ahead of the competition.
This easy to
read book will be an abundance of resources advisors need to
dramatically change and grow their business. Guerrilla marketing is
needed because it gives small businesses a delightfully unfair
advantage: certainty in an uncertain world, economy in a high-priced
world, simplicity in a complicated world, marketing awareness in a
Jay Conrad Levinson, author of the highly successful Guerrilla
Marketing series of books has teamed up with Grant W. Hicks, CIM ,
a financial advisor for the last fourteen years to uncover all aspects
of marketing for financial advisors including prospecting, client
management, referrals and professional image. Look at the most
successful advisors today and you will find that they lack systems and
strategies to attract top clients and prospects that work. This work is
a collection of fourteen years of researching and testing the best ideas
for financial advisors.
From Jay Conrad Levinson's upcoming "Guerrilla Marketing for The 21st
Century," this describes guerrilla marketing: "I'm referring to the soul
and essence of guerrilla marketing which remain as always -- achieving
conventional goals, such as profits and joy, with unconventional
methods, such as investing energy instead of money. I'm also referring
to humanity which is relatively unchanged since the first book, indeed,
since the first human. Guerrilla Marketing started out a single volume
and has since acted biblically by being fruitful and multiplying into a
library of sixteen books and counting, a CD-ROM, an abundance of video
and audiotapes, a print newsletter, an online newsletter, a consulting
organization, a valuable marketing website ( at
www.gmarketing.com ), an
internationally-syndicated column for newspapers, magazines, and the
Internet, and presentations and speaking in enough countries for us to
consider forming our own Guerrilla United Nations.
This book is the answer to immediate sales and
marketing ideas to increase business.
has all the tools to turn you into a Guerrilla Marketer.